CASE STUDY [Political Campaign]
Sh. Rajendra Rathore: Rajasthan Assembly Campaign, Dec. 2018
Objective
Reinforce Sh. Rajendra Rathore's leadership credentials in Rajasthan, particularly in his constituency of Churu, while countering opposition narratives and energizing BJP's voter base.
Innovative Solution
A multi-channel campaign that blended traditional outreach with digital amplification. The focus was on Sh. Rathore's governance record, accessibility, and his role as a strong voice in the Rajasthan Vidhanasabha.
Execution
Communication Design: Posters, brochures, and outdoor campaigns highlighting Sh. Rathore's achievements.
Social Media Strategy: Targeted messaging to younger voters, emphasizing development and accountability.
Event Concepts: Constituency level gatherings and experiential formats to humanize the campaign.
Narrative Positioning: Framing Sh Rathore as a "voice of the people" and a seasoned leader with proven and prevailing credibility.
Results
Sh. Rathore secured victory in the Assembly elections, reinforcing his stature as a senior and bonafide BJP leader.
His Post Election campaigns consistently delivered high voter engagement and visibility, culminating in his appointment as Leader of the Opposition in Rajasthan Legislative Assembly (2023).
The strategy ensured long-term individual equity, positioning him as a key political figure in Rajasthan’s landscape.
